Beer is not owned, just borrowed. It contains the Vitamin “P”. A certain type of pale lager is called Pilsner (or simply Pils) from the City of Plzen in Bohemia in what is now the Czech Republic. Bad water, or perhaps lack of good internet service, caused beer to be made there in caves (pre-refrigeration production) from about the year 1295. The modern new Pilsner technique began in 1842 using a Bavarian brewer, brighter local malt, the local soft water, and the city owned brewery (now Pilsner Urquell) to produce a clear golden beer. By 1859, the local “Chamber of Commerce and Trade” had registered “Pilsner Bier” and by 1898 the trademark Pilsner Urquell was created to put emphasis upon the original brewery since many other Pilsner names were being brewed there and in Germany. So as a relatively younger beer style it became a hit and the style is now about 50% of the market worldwide.
Well, why the electronic ink on this subject? Attending a “bidness” meeting in Prague this year, I learn that beer, or liquid bread as they call it there, is now cheaper than water and their Public Health Minister wants the Czechs to stop drinking so much of it. Well, good luck with that since they average 37 gallons per person per year by the WSJ article on this subject. That is double the U.S. levels and the famous brewery above delivers to the bars in tankers where it goes into the bar’s storage vats. No bottles, cans, or kegs could keep up with the reported demand.
Russian Vodka, French Wine, and Czech Pils. So the grumpy 64-year-old Health Minister wants the Czech restaurants to offer at least one beverage at a price lower than beer. I also want to be thin when I am not hungry and would normally want to help the Minister out. But with challenging economic times, and with plain water, juice and soda at twice the cost, shouldn’t I support the local economy and drink the local pint at an average cost of $1.00 USD? As an Ambassador of Jurisprudence from the U.S., I would not want to offend the citizens on such a controversial subject. It seems cheeky to ask: “What do you have that is cheaper than beer?” We all know that “Well, beer it is” is the polite response.
To prove the importance of this weighty article, the U.S. government filed an action to stop Bud (really Anheuser-Busch InBev SA) from buying half of Corona (really Grupo Modelo). Well, you know here in West Virginia, we have both kinds of beer – Bud and Bud Light.
This Big Beer Battle is serious business with the revenuers claiming anti-trust for world beer dominance and market share. I had no idea I was a player in the world economy until I thought about the importance beer plays in the modern world economy. I shall do my part.
Well, why the electronic ink on this subject? Attending a “bidness” meeting in Prague this year, I learn that beer, or liquid bread as they call it there, is now cheaper than water and their Public Health Minister wants the Czechs to stop drinking so much of it. Well, good luck with that since they average 37 gallons per person per year by the WSJ article on this subject. That is double the U.S. levels and the famous brewery above delivers to the bars in tankers where it goes into the bar’s storage vats. No bottles, cans, or kegs could keep up with the reported demand.
Russian Vodka, French Wine, and Czech Pils. So the grumpy 64-year-old Health Minister wants the Czech restaurants to offer at least one beverage at a price lower than beer. I also want to be thin when I am not hungry and would normally want to help the Minister out. But with challenging economic times, and with plain water, juice and soda at twice the cost, shouldn’t I support the local economy and drink the local pint at an average cost of $1.00 USD? As an Ambassador of Jurisprudence from the U.S., I would not want to offend the citizens on such a controversial subject. It seems cheeky to ask: “What do you have that is cheaper than beer?” We all know that “Well, beer it is” is the polite response.
To prove the importance of this weighty article, the U.S. government filed an action to stop Bud (really Anheuser-Busch InBev SA) from buying half of Corona (really Grupo Modelo). Well, you know here in West Virginia, we have both kinds of beer – Bud and Bud Light.
This Big Beer Battle is serious business with the revenuers claiming anti-trust for world beer dominance and market share. I had no idea I was a player in the world economy until I thought about the importance beer plays in the modern world economy. I shall do my part.
RSS Feed
